Marketing & Promotion

The 2012 Northwest Garden Show hosted in the heart of May coincides with the build-up to summer, an active period for budding gardeners who will be keen to get their fingers green. The event will be promoted and publicised through a series of advertising and promotional campaigns.

Press Coverage

  • Donegal News

  • Donegal Democrat

  • Rivermedia Group (including Letterkenny, Finn Valley, Donegal Post newspapers and Inish Times)

  • The Finn Valley Voice

  • Inishowen Independent

  • Derry Journal (for Co. Derry coverage)

  • Ulster & Tyrone Heralds, and the Strabane Chronicle (for Co. Tyrone coverage)

  • Fermanagh Herald (for Co. Fermanagh coverage)

Radio Coverage

  • 2 x Highland Radio promotional campaigns (launch of event and the build up to the event)

  • Sponsorship of the Shaun Doherty Show week 23rd-27th May

  • Highland Radio Outside Broadcast on the opening Saturday (May 26th)

  • iRadio network promotional campaign

  • Q102/104 FM promotional campaign

Television Coverage

The organisers will be filming the whole event and are hopeful the following television programmes will attend and carry some coverage of the 2011 Northwest Garden Show and its build up.

  • RTE's Nationwide Programme

  • TG4 News

  • National Lottery

  • RTE Weather

Other Promotion

  • Regional and local Posters, Banners, Signage, Vehicle Livery.

  • National schools direct mail campaign - garden challenge invites and information

  • All Gardening Challenges will be publicised and promoted in the local media and online.

All PR and Press campaigns managed exclusively by event Co-ordinators Media Box

Special Guests

Diarmuid Gavin

Gardening Expert, Author & TV Personality

Diarmuid Gavin

As Ireland’s leading Gardening authority Diarmuid... Read More

Tim Austen

Award Winning Landscape Architect &
"Super Garden" Judge

Tim Austen

Owner of Austen Associates, a Wicklow based... Read More

What they said...

"Great exposure and an all–round positive experience – what about going for 3 days?"
– Pat McLoughlin, Ballaghderg Garen Centre, Co. Donegal

"Excellent for our first time exhibiting at this show. It was a great experience and the organisers got everything
spot on."
– Sue Prenter, Lady Muck Organic Manure, Co. Fermanagh

"Great show, excellent day looking forward to next year!"
– Danny McLaughlin, Carndonagh Nursery and Garden Centre, Co. Donegal

"Feedback from everyone attending the show has been very positive. It has been well attended and very professionally organised"
– John Murray, Murray’s Recycled Plastic, Castlebar,
Co. Mayo

"It has been a wonderful for young and old. We’ve been both educated and entertained and the organisers had everything here this afternoon. 10 out of 10 with out a doubt"
– Pauric Cannon, Letterkenny

"What a great day. Wonderful location, lovely weather excellent exhibits and entertainment. What more could you want!"
– Mary Boyle, Sligo

"10 out of 10"
– Mary Reilly, Greenhill Farm, Malin, Co. Donegal

"The Garden Show has been a roaring success – well done to the organising committee"
– Seán á Gaoithín, Head Gardener Glenveagh Castle

"This has been way ahead of anything I was expecting or experienced before – it was a first class experience and I can’t wait for next year"!
Brian McDermott, Community Chef